Interactive talent? Where are you? Are you hiding?
Even if an agency can lure you into "shop hopping," there is still too much work and (contrary to a certain belief system) there are not 80 hours in a day. Faced with the fact that everyone wants a viral web ad,guerrilla micro site,rich internet application, anything in Flash/Flex or "what is that new Papervision3D thing….I want it!," how does an agency just get work done?
Strategy: Try to get anyone who has the word "Flash" and/or "Creative" in their title to move to my shop.
I picked up my new Creativity Magazine today to see a full page advertisment by R/GA trying to find implement just that strategy. The objective of the ad is for Creatives to realize how stifled and "stuck" they are at their current agency and see their eye-opening future at R/GA. Here's the final well-written line.
"How much of this will James take, churning out more and more obvious solutions for the same lateral channels? He does really have it in him to think big, but folks of sanity need to be moved into action by moments of fear. If, for you to step out onto a ledge is impossible, then be a friend of the cold and lonely side of creativity. James is blissful. Has anyone really gone blind by staring into the sun?"
In keeping on the this topic, we heard about another interesting hiring strategy. Word is that CP+B put packets on the seats of chairs at OMMA Hollywood a few weeks ago. The packets were clever little kits to assist you in
a) tendering your resignation at your current shop and
b) to move over to work at their shop.
Although not as fun or creative, this reminds me a bit of the way lawyers are recruited - late night calls to the offices in hopes of discovering disgruntled employees putting in late hours.
More on the "crisis"
AKQA NY Needs Developers
Developer Shortage slows web development
Digital Talent Dearth Breeds Crisis
Flash Developers Needed*
*Interesting update to this last link.
I still agree that even though there is a STRONG need for talent - salaries are not as inflated as speculated in this article. In the January 2007 edition of Entrepreneur yesterday, that the overall salary increase has only been 4%-5%+. However,the article pointed out that key management/talent is being recruited with stronger salary and bonus options. It is difficult to keep employees who are jumping around and most likely a $20K raise is not going to provide the retention you are expecting. So if you are looking for a new "Director of Technology" or "Creative Director", stock options, moving expenses, housing allowances, 20 - 30% salary increases and even a $50K promised year-end bonus are all things that I have heard being incorporated into packages. Wait til online advertising accounts for more than 17% of the overall ad spend! Better start getting some advanced (and real) development classes into those interactive College programs!
One last note. I don't mind last minute contract projects or those that have less "details" than anticipated. It's ok even if we haven't worked together on a previous venture. However…. 
(Posted by Lindsey)