Cherry Coke Campaign
Creation of a 9 week promotional campaign to unlock prizes and downloads from Cherry Coke. Several banners lived on MySpace and other sites to drive users to skin their MySpace page with Cherry Coke branding. The campaign allowed users to create their own cherry-flavored pages and encouraged voting on the best design. The winner was awarded the MySpace homepage for the day. This allowed Coca Cola to maintain their brand within the chaos of social network marketing.

Partner: Juxt Interactive

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