senior technology leadership

Nick Velloff

Technology leader for the most successful, complex and influential product, campaign and platform work of our time.

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Nick Velloff is one of the most diverse and well rounded technologists in today's digital space, both in the product and agency space.


Nick’s leadership at The Grid focuses on where the vast forms of new and emerging technology meet the concept. His product leadership includes managing a global team of engineers leveraging machine learning and neural networks, complete automation of mobile release and test cycles alongside continuous integration, buttery smooth and responsive user interfaces backed by diverse and coordinated business logic. Nick helps to solve some of the most interesting and complex creative and technical problems in the industry.


As the technical lead and consultant at top agencies such as Deutsch LA, AKQA, R/GA, Sapient, Goodby / Silverstein & Partners,, Crispin, Porter & Bogusky among others, he lead breakthrough campaigns and platform work for brands such as Volkswagen, Microsoft Xbox, ESPN, Vitaminwater, Sony Playstation, Lexus, Hewlett-Packard, Adobe and Travelers Insurance.


Prior to his current role as CPO at The Grid, he helped assemble and lead a large team of developers, engineers and creative specialists to launch the award winning consumer website, and was the lead technologist interfacing with both VWUS and VWAG marketing and IT clients. Nick also led the launch of the award winning Lexus LFA Global Campaign.


Some of the most interesting and complex campaign and platform work can be credited to Nick. He led the launch of the ESPN TV website, designed to provide viewers with a one-stop online destination for information on what's airing on the various ESPN networks.


Nick’s work has picked up honors from the Webby Awards for Online Advertising,  ''US Campaign of the Year'' by Advertising Age magazine, "Best User Interface" in the 20th Annual Webby Awards, Best in Show at the MIXX IAB Awards, Nominated for a Cannes Lion, and won a Silver Addy,  as well as a Webby Awards Official Honoree.


Had the pleasure of working with some of the most notable agencies and brands.

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